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? ? Brand Value
A brand is an intangible asset that brings a premium to customers and generates added value.
After years of hard work, Xinxinli has become the preferred brand of rubber and silicone machinery in China. Xinjinli aims to provide customers with the most attentive service. In order to better provide customers with feedback and help customers get timely help, Xinjinli has established one-to-one customer service specialist services for customers, the only service model in the country, to solve problems for customers within 24 . The consumable parts network is publicly and clearly marked, so that customers can rest assured to consume. In cooperation with many customers, it has won the trust and unanimous affirmation and praise from many customers and the industry.
Brand is an intangible asset that brings a premium to the owner and generates added value. What a brand carries is more a part of people's recognition of their products and services. It is a product derived from the interaction between brand owners and customers. It is an evaluation and evaluation of an enterprise and its products, after-sales service, and cultural value. Cognition is a kind of trust. The brand is an embodiment and representative of a comprehensive quality, constantly changing from low value-added to high value-added upgrades, to a high-level transformation of product development advantages, product quality advantages, and cultural innovation advantages. In order to make the customer's added value experience better, Xinlili has set up a special task force, with industry-leading designers Wan Zhiming, Fang Zhichang, Liu Song and other expert designers to actively promote the implementation of customer needs, pain points, and value-added points. Create perfect use value for more customer companies, and make their customers improve their core competitiveness in the market.
Use value
Xinjinli will continue to carry out strategic upgrades in globalization and technological innovation. Only by consolidating the basic market can brand upgrades have their own foundations and form a two-wheel drive of brand and strategy. Brand is a kind of evaluation and recognition formed by consumers on a company and its products with excellent product quality, perfect after-sales service, good product image, beautiful cultural value, excellent management results, etc. A trust with consumers that has been established by investing huge human and material resources with managers for a long time. Brands win with quality. Brands often have cultural and emotional connotations, so brands add value to products. Only in the long years with extraordinary determination to do this, will not be disturbed by wind and grass. The central task of brand management is to clearly plan and outline the core value of the brand, and in the process of brand building in the next 10, 20, or even 100 years, we must unswervingly adhere to this core value. Only an excellent management team, manufacturing strength and innovation ability can produce high-value high-end equipment.
High-efficiency intelligent manufacturing. In order to enhance this evaluation and cognition, we adopt intelligent manufacturing in manufacturing. Intelligent manufacturing is not just a single application of advanced technology and equipment, but a change in new models. Efficient and flexible production models, effective collaboration and integration of the industrial chain, new-type production service-type manufacturing, and collaborative development, all of us are making useful attempts and achieving good results.